The fast-fashion industry is desperate to sell you a fantasy. A recent B2B industry report laid out the dirty secret of modern “European” fashion: brands use Europe’s reputation for luxury and craftsmanship as a marketing veneer, while offloading 90% of actual production to massive overseas factories. The proposed business model? Produce basic T-shirts for $3 […]

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Millions of brand-new garments are produced every year only to be shredded or incinerated without ever touching human skin. The European Union has finally stepped in to ban large companies from destroying unsold clothing, footwear, and accessories. According to the European Commission, between 4% and 9% of unsold textiles in Europe are eliminated annually—generating roughly […]

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